W² Media

walker@wsquaredmedia.com

Blog 008 - Coloring With Style

Footage can be manipulated in so many ways today. You can change the speed, blow it up or shrink it, or color it in ways your mind wouldn't normally see a scene taking place. 

In this example you can see how we took a basic scene taking place in a typical living room and made it extremely stylized and, we like to think, much more interesting to look at. We don't know everything there is to know about post, but we know when something feels right, and this felt fitting for the tone and feel of the rest of the film that new director Christian Wimbush was trying to achieve. 

In this next sequence, you can see how we took the same sort of footage, little to no lighting involved, basic set ups and basic locations, yet we flipped the way it was colored. Instead of going stylized and dramatic, we followed the more somber tone of the film and simply punched colors up and brought the viewer into the world that the main character resides. 

The bottom line... Even color is done with story in mind and with purpose.

Blog 006 - "The American Dream" Color Correction

Our latest project is called "The American Dream." Sean Mccane, our in house colorist, did a great job creating a realistic feel for a film that doesn't require a huge amount of creative coloring. This family drama was shot on a RED Scarlett in a few locations; the one below, in a local Atlanta high school. 

"Because of the emotional context of The American dream I decided to go with a darker feel with some greens added in to give more mood to the film. Most of the film utilized natural lighting due to budget, which was okay because a lot was outside and the sun wasn't too harsh. I added a little more contrast to the images to help develop the mood and also punch up the image a little bit. The only scene that required a little more correction is the school scene because the lighting in the school hallways gave off a green cast that affected the skin tones. This was corrected by using the white t-shirt as a white balance point and keying out skin tones." -Sean Mccane

TAD Gif 1

In the next scene, two of our characters were outside of an apartment complex on a cloudy day. You can see what the scene looked like on camera at the top of the frame compared to what Sean did with the color afterwards. 

Both of these scenes consisted of all natural light due to budget constraints. Both scenes are enhanced by subtle yet effective coloring process. 

For better image quality and to see more changes from before and after, check out the video below. 

Blog 005 - Posters and Post Marketing

Sometimes we might complain about the Atlanta indie community. We are apart of it and we are embedded in it. There are so many issues with the community that need to be changed. Here's one... admittedly it's understandable that it's lower on the budget totem pole, but it is still a very important issue... 

The marketing material we've been seeing filmmakers put online is awful.

All too often do I see "posters" for indie flicks that have terrible design, typical and 100% displeasing font choices, and no real originality involved in the design what so ever.  Why is it that we (the ATL film community) don't care about how our films are first perceived?

(You specifically might not be doing this, but i'm still going to use the pronoun 'you' from now on.)

You do realize that the poster to your film, the Facebook image you post, the banner you create are all what the viewer first sees before they watch, or most likely don't watch, your film right?
How do you expect someone to want to watch your film when the design of your poster isn't inviting at all? Your marketing material needs to drive your potential audience into clicking play and taking the time out of their day to watch your film. 

Here's a few things to think about when creating marketing material:

  1. Most likely, you don't have a "star" in your film, meaning the draw you're looking for isn't going to be coming from the actors name. So why are you so determined that the actor is the dominant piece of your poster when it has nothing to do with story? 

    STORY should be driving your every move. Yes, even in the images you put on your poster, they need to be story motivated. So if you want to put five of your actors huge faces on the poster, have a story driven reason for that decision.
     
  2. Don't use Papyrus or Comic Sans... or most any other basic fonts for that matter. 
     
  3. Not every actor has to have their name on the poster. Think about design rather than politics. Again, you probably don't have Liam Neeson in your film... so no one cares.
     
  4. Chances are that you know the material you're looking at is bad. Chances are you just don't care and you're more excited about showing people that you did a thing... Here's an idea. Don't put out the subject if you know it's bad! If you're not sure, review a certain newer poster about an eight legged arachnid coming home... cough....
     
  5. Lastly, and as always, try to budget a designer who knows what they're doing or connect with a student or new designer and work out some sort of trade. 

All of these ideas are subjective of course, but they're still good concepts to keep in mind when dealing with marketing material.  

Blog 004 - "Codes" Series

Production started on our next film "Codes Commanded." We liked the characters so much in "Codes Abided" that we decided we should fill in holes and gaps that we intentionally created in the characters and story line. I like ambiguity. We don't fully know what these characters are doing but we can certainly figure it out or create our own theories. 

For our next film we are following Tommy and will see where he came from and what made him who he is in "Codes Abided."

Blog 003 - Codes Abided Music

The music of "Codes Abided" was done by Tyler Kitchens and Jonathan Gilmer. Once we got out of the cars and into the scenes where we find the characters meeting, we wanted the feeling to be like an old western in a way without being obvious. The color had a yellower tint to it. The shots were wider and had a larger depth of field so you could see the landscape and the music became influenced by swelling guitars and fast strings. Below you can check out one of the tracks from the film by Jonathan Gilmer.

Blog 001 - Welcome!

Welcome to W² Media, a post production house in Atlanta Ga specializing in editing, sound design and mixing, coloring, and score composing. 

W² Media was Founded by me (Walker Whited), lead editor, in 2016 after graduating from Georgia State University. I quickly drafted in the expertise of Sean Mccane who specializes in Sound Design and mixing after attending school for sound engineering at the Art Institute. Sean's second specialization and study is coloring.

Together we have finalized feature films such as "The Run Saga: Breathe," short films such as "The American Dream," "Justifying Existence," and "Codes Abided." 

On our extraordinary team we also have Tyler Kitchens, a fantastic composer who has worked along side us on many commercial works as well as "Codes Abided."

Through these blog posts we hope to inform you on our current work, insightful knowledge we may impart, as well as release completed works to you. If you wish to follow along with our posts visit here weekly for something new and send us your email by signing up on the email list below!

Thanks and we look forward to growing along with you,

Walker Whited (WW)
Founder, Lead Editor